Browse by category
Convert between cost, markup, margin and selling price, and find the volume or price point where a product actually makes money…
Paid, email and organic channel efficiency metrics: what a click, thousand impressions, conversion or campaign actually cost and…
Site and funnel performance math plus the statistics behind experiment decisions: conversion rates, stage drop-off, revenue per…
Unit economics of the customer relationship: what acquisition costs, what a customer is worth, how fast the cost pays back, and…
Recurring-revenue accounting and growth-efficiency metrics for subscription businesses, from MRR and ARR normalization to Rule of…
Net-profit math for selling on Amazon, Etsy, eBay and your own store, after referral fees, fulfillment, payment processing and ad…
Sourcing and stock planning math for product businesses: true landed cost per unit, import duties, order quantities, reorder…
Compensation, quota and capacity math for sales teams, agencies and independent professionals: commissions, pipeline coverage…
Most used in business, marketing & e-commerce
- Markup vs Margin CalculatorRetail pricing arithmetic (markup on cost vs margin on price)Markup and margin describe the same dollars of gross profit, but they divide it by different numbers — markup divides by cost…
- Selling Price From Target Margin CalculatorTarget-margin pricing with a fee gross-upGive this calculator your landed unit cost and the gross margin you need, and it returns the price you have to charge — grossed…
- Break-Even Point CalculatorCost-volume-profit (CVP) analysisEnter your fixed costs, your selling price and your variable cost per unit, and this calculator returns the volume at which the…
- ROAS Calculator (Return on Ad Spend)MASB Common Language Marketing DictionaryROAS is attributed revenue divided by ad spend, and on its own it tells you almost nothing about whether a campaign made money…
- Marketing ROI (ROMI) CalculatorROMI as defined in Marketing Metrics (Farris et al.)This calculator turns a campaign into the one number a finance team accepts: return on marketing investment, expressed as a…
- Cost Per Click (CPC) CalculatorIAB/MRC ad impression measurement guidelinesCost per click is your ad spend divided by your clicks, and this calculator returns it alongside the three numbers that give it…
- Cost Per Acquisition (CPA) CalculatorMASB Common Language Marketing DictionaryCost per acquisition is your spend divided by the conversions it produced. This calculator returns that figure, the cost per…
- Amazon ACoS & TACoS CalculatorAmazon Ads reporting definitionsEnter your ad spend and your ad-attributed sales and this calculator returns your ACoS — advertising cost of sale — together…
- Conversion Rate CalculatorEnter visitors and conversions and you get the rate, the number of visitors it currently takes to buy one conversion, the…
- A/B Test Statistical Significance CalculatorTwo-proportion z-test (pooled variance)Enter the visitors and conversions for your control and your variant, and this calculator runs the two-proportion z-test that…
- A/B Test Sample Size CalculatorTwo-proportion normal approximation (Fleiss)Enter your current conversion rate, the smallest lift worth acting on, and your daily traffic. You get the visitors each…
- Customer Acquisition Cost (CAC) CalculatorMASB Common Language Marketing DictionaryCustomer acquisition cost is what one new customer costs you to win. This calculator gives you the two figures that actually…