Conversion Rate, Funnels & A/B Testing Calculators

Site and funnel performance math plus the statistics behind experiment decisions: conversion rates, stage drop-off, revenue per visitor, significance and sample size.

6 calculators in this category

Which one do you need?

Conversion Rate Calculator
Calculate your conversion rate from visitors and conversions, the relative lift against last period, and how many more conversions or visitors your target needs.
A/B Test Statistical Significance Calculator
Test whether your A/B result is real: enter control and variant visitors and conversions to get the z-score, p-value, confidence level and lift interval.
A/B Test Sample Size Calculator
Work out how many visitors per variation and how many days your A/B test needs to detect a given lift at 95% confidence and 80% power, before you launch it.
Sales Funnel Drop-Off Calculator
Enter the volume at each funnel stage to get stage conversion, drop-off, the compounded end-to-end rate, and the top-of-funnel volume your customer target needs.
Cart Abandonment Rate Calculator
Calculate cart and checkout abandonment rates from your funnel counts, then price the revenue left in abandoned carts and what a win-back flow could recover.
Traffic Needed for Revenue Goal Calculator
Turn a revenue goal into the orders, visitors and leads you need each month at your conversion rate and order value, plus the gap versus today's traffic.

More business, marketing & e-commerce categories

Related categories in other subjects

Where this work overlaps other trades and disciplines.