9 calculators in this category
- Customer Acquisition Cost (CAC) CalculatorMASB Common Language Marketing DictionaryCustomer acquisition cost is what one new customer costs you to win. This calculator gives you the two figures that actually…
- Customer Lifetime Value (LTV) CalculatorGupta–Lehmann discounted CLV margin multipleThis calculator turns churn or repeat-purchase behaviour into a defensible lifetime value figure. Pick the subscription model…
- LTV to CAC Ratio CalculatorGross-margin LTV convention (SaaS metrics)The LTV:CAC ratio divides the gross profit a customer produces over their lifetime by what you spent to acquire them. Enter a…
- CAC Payback Period CalculatorGross-margin-adjusted CAC payback (SaaS metrics convention)CAC payback is the number of months of gross profit a customer must deliver before they have repaid what you spent to acquire…
- Customer Churn Rate CalculatorStart-of-period denominator conventionChurn rate is the share of your customers — or your recurring revenue — that disappears during a period. This calculator gives…
- Customer Retention Rate CalculatorStandard CRR formula (Marketing Metrics, Farris et al.)Customer retention rate measures how many of the customers you started a period with are still customers at the end of it. The…
- Net Revenue Retention (NRR & GRR) CalculatorCohort-based NRR/GRR convention used in SaaS reportingNet revenue retention measures what happened to the revenue of one cohort of customers over a period, ignoring anything new you…
- ARPU / ARPA CalculatorSEC key-performance-indicator disclosure guidanceThis calculator produces the three revenue-per-user figures that get confused for one another: ARPU, which divides period…
- Net Promoter Score (NPS) CalculatorReichheld Net Promoter Score method (HBR, 2003)Enter how many survey responses fell into each band — promoters who answered 9 or 10, passives on 7 or 8, and detractors on 0…
Which one do you need?
- Customer Acquisition Cost (CAC) Calculator
- Calculate customer acquisition cost from fully loaded sales and marketing spend. Compare blended CAC, paid CAC and the gross profit on a first order.
- Customer Lifetime Value (LTV) Calculator
- Calculate customer lifetime value from ARPU and churn or from AOV, order frequency and lifespan. Shows gross-margin LTV, discounted LTV and the CAC it supports.
- LTV to CAC Ratio Calculator
- Divide gross-margin LTV by CAC to grade unit economics against the 3:1 rule, see your maximum affordable CAC and the LTV needed to hit your target.
- CAC Payback Period Calculator
- Find how many months of gross-margin revenue it takes to recover customer acquisition cost, with and without churn, plus cash tied up per customer.
- Customer Churn Rate Calculator
- Calculate customer and revenue churn for any period, convert monthly churn to an annual rate, and read the average customer lifespan your churn implies.
- Customer Retention Rate Calculator
- Calculate customer retention rate with the standard formula that excludes new customers, plus implied churn, retained count and repeat purchase rate.
- Net Revenue Retention (NRR & GRR) Calculator
- Compute net and gross revenue retention from starting MRR plus expansion, contraction and churn, and project what a cohort is worth in three years.
- ARPU / ARPA Calculator
- Calculate ARPU, ARPPU and ARPA from period revenue and user counts. See the annualised figure, your paid conversion share and how ARPU moves with each.
- Net Promoter Score (NPS) Calculator
- Calculate your Net Promoter Score from promoter, passive and detractor counts. Get the promoter and detractor shares plus a confidence interval on the score.