9 calculators in this category
- Customer Acquisition Cost (CAC) CalculatorMASB Common Language Marketing DictionaryCustomer acquisition cost is what one new customer costs you to win. This calculator gives you the two figures that actually…
- Customer Lifetime Value (LTV) CalculatorGupta–Lehmann discounted CLV margin multipleThis calculator turns churn or repeat-purchase behaviour into a defensible lifetime value figure. Pick the subscription model…
- LTV to CAC Ratio CalculatorGross-margin LTV convention (SaaS metrics)The LTV:CAC ratio divides the gross profit a customer produces over their lifetime by what you spent to acquire them. Enter a…
- CAC Payback Period CalculatorGross-margin-adjusted CAC payback (SaaS metrics convention)CAC payback is the number of months of gross profit a customer must deliver before they have repaid what you spent to acquire…
- Customer Churn Rate CalculatorStart-of-period denominator conventionChurn rate is the share of your customers — or your recurring revenue — that disappears during a period. This calculator gives…
- Customer Retention Rate CalculatorStandard CRR formula (Marketing Metrics, Farris et al.)Customer retention rate measures how many of the customers you started a period with are still customers at the end of it. The…
- Net Revenue Retention (NRR & GRR) CalculatorCohort-based NRR/GRR convention used in SaaS reportingNet revenue retention measures what happened to the revenue of one cohort of customers over a period, ignoring anything new you…
- ARPU / ARPA CalculatorSEC key-performance-indicator disclosure guidanceThis calculator produces the three revenue-per-user figures that get confused for one another: ARPU, which divides period…
- Net Promoter Score (NPS) CalculatorReichheld Net Promoter Score method (HBR, 2003)Enter how many survey responses fell into each band — promoters who answered 9 or 10, passives on 7 or 8, and detractors on 0…