9 calculators in this category
- ROAS Calculator (Return on Ad Spend)MASB Common Language Marketing DictionaryROAS is attributed revenue divided by ad spend, and on its own it tells you almost nothing about whether a campaign made money…
- Marketing ROI (ROMI) CalculatorROMI as defined in Marketing Metrics (Farris et al.)This calculator turns a campaign into the one number a finance team accepts: return on marketing investment, expressed as a…
- Cost Per Click (CPC) CalculatorIAB/MRC ad impression measurement guidelinesCost per click is your ad spend divided by your clicks, and this calculator returns it alongside the three numbers that give it…
- CPM Calculator (Cost Per 1,000 Impressions)IAB / MRC impression measurement guidelinesCPM is the price of one thousand impressions. Enter what you spent and how many impressions you received and this calculator…
- Cost Per Acquisition (CPA) CalculatorMASB Common Language Marketing DictionaryCost per acquisition is your spend divided by the conversions it produced. This calculator returns that figure, the cost per…
- Click-Through Rate (CTR) CalculatorIAB impression and click measurement definitionsClick-through rate is clicks divided by impressions. This calculator returns that percentage, and then runs the formula in…
- Amazon ACoS & TACoS CalculatorAmazon Ads reporting definitionsEnter your ad spend and your ad-attributed sales and this calculator returns your ACoS — advertising cost of sale — together…
- Ad Budget Forecast CalculatorMarketing Metrics (Farris et al.) funnel arithmeticSet a conversion goal and this calculator runs the paid-media funnel backwards to the money. It divides your goal by your…
- Email Campaign ROI CalculatorCAN-SPAM Act, 15 U.S.C. §7701 et seq.An email campaign's revenue is a chain of five multiplications: list size, delivery rate, open rate, click-to-open rate and…
Which one do you need?
- ROAS Calculator (Return on Ad Spend)
- Calculate return on ad spend, the break-even ROAS your margin needs, gross-profit ROAS and the actual dollars a campaign made or lost after product costs.
- Marketing ROI (ROMI) Calculator
- Calculate marketing ROI as a percentage using gross profit, not revenue: ROMI, incremental ROMI against a baseline, net gain and break-even revenue.
- Cost Per Click (CPC) Calculator
- Work out average cost per click from spend and clicks, convert between CPC, CPM and CTR, and find the maximum CPC bid your target cost per acquisition supports.
- CPM Calculator (Cost Per 1,000 Impressions)
- Work out CPM from spend and impressions, the impressions a budget buys at a target CPM, publisher eCPM, and the effective cost per click behind it.
- Cost Per Acquisition (CPA) Calculator
- Calculate cost per acquisition and cost per lead from your ad spend, then find the maximum CPA your margin supports and the profit left on each conversion.
- Click-Through Rate (CTR) Calculator
- Calculate click-through rate from clicks and impressions, then back-solve the clicks or impressions you need to hit a target CTR on any channel.
- Amazon ACoS & TACoS Calculator
- Work out your Amazon ACoS, the break-even ACoS your margin supports, the target ACoS for the profit you want, plus TACoS and the equivalent ROAS.
- Ad Budget Forecast Calculator
- Work backward from a conversion goal to the ad budget, clicks and impressions you need at your conversion rate, CPC and CTR — plus projected ROAS.
- Email Campaign ROI Calculator
- Project email campaign revenue from list size, delivery, open rate, click-to-open rate and conversion, then grade it with ROI and revenue per email.
More business, marketing & e-commerce categories
Related categories in other subjects
Where this work overlaps other trades and disciplines.