9 calculators in this category
- ROAS Calculator (Return on Ad Spend)MASB Common Language Marketing DictionaryROAS is attributed revenue divided by ad spend, and on its own it tells you almost nothing about whether a campaign made money…
- Marketing ROI (ROMI) CalculatorROMI as defined in Marketing Metrics (Farris et al.)This calculator turns a campaign into the one number a finance team accepts: return on marketing investment, expressed as a…
- Cost Per Click (CPC) CalculatorIAB/MRC ad impression measurement guidelinesCost per click is your ad spend divided by your clicks, and this calculator returns it alongside the three numbers that give it…
- CPM Calculator (Cost Per 1,000 Impressions)IAB / MRC impression measurement guidelinesCPM is the price of one thousand impressions. Enter what you spent and how many impressions you received and this calculator…
- Cost Per Acquisition (CPA) CalculatorMASB Common Language Marketing DictionaryCost per acquisition is your spend divided by the conversions it produced. This calculator returns that figure, the cost per…
- Click-Through Rate (CTR) CalculatorIAB impression and click measurement definitionsClick-through rate is clicks divided by impressions. This calculator returns that percentage, and then runs the formula in…
- Amazon ACoS & TACoS CalculatorAmazon Ads reporting definitionsEnter your ad spend and your ad-attributed sales and this calculator returns your ACoS — advertising cost of sale — together…
- Ad Budget Forecast CalculatorMarketing Metrics (Farris et al.) funnel arithmeticSet a conversion goal and this calculator runs the paid-media funnel backwards to the money. It divides your goal by your…
- Email Campaign ROI CalculatorCAN-SPAM Act, 15 U.S.C. §7701 et seq.An email campaign's revenue is a chain of five multiplications: list size, delivery rate, open rate, click-to-open rate and…
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